2019 Mandela Day with 67Squared
This year we equipped 11 entrepreneurs with the tools they need to succeed in the emerging business world – from business cards to fully functioning websites, to the value of R100 000. Once again a huge thank you to this year’s partners, sponsors, volunteers and entrepreneurs!
The whole idea was to move from an annual act of charity towards a day of action that would empower these young entrepreneurs to compete in today’s digital economy, help them grow their enterprises, and start to employ more people as they did so.
So we designed a programme called 67 SQUARED: MULTIPLYING THE POWER OF MANDELA DAY. This involved setting up a recruitment website, and launching two simultaneous recruitment campaigns, one aimed at finding the small businesses who had great vision but no resources for professional branding or websites; the other aimed at finding volunteers from Cape Town’s creative and web development community who could donate an entire day of their time to supplement our in-house team at Machete Creative.