Google’s plan to remove cookies from its Chrome browser has led some digital marketing pundits to make dire predictions about the collapse of targeted advertising in a ‘cookie-less world’. This, of course, is nonsense....
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And How You Can Beat Apple at Their Own Game: Apple’s new iOS 14.5 update — currently being rolled out to its iPhone and iPad users — has got digital marketers hot under the collar. Informed consumers are welcoming the changes to...
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There is no doubt that a Facebook ad campaign can be extremely efficient at generating cost-effective new leads. So how much should you be paying? We look at how local results stack up against international Cost per Lead benchmarks, and...
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You’ve no doubt heard about POPIA – the Protection of Personal Information Act. After a grace period of a year, the Act becomes legally enforceable on 1 July. Which begs the question: what do marketers need to do to get...
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What your company should be doing to survive Covid-19 and the economic downfall that results… At Machete Creative, we help brands ‘cut through the clutter’ of the digital world. But as we expect to see many brands to do in the...
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Rabie Property Group's latest project, Bridgewater One, is a mixed use residential and commercial development forming part of the Ratanga Junction redevelopment at Century City and an unbelievable success story! In a mere two week period after launch, Bridgewater One had...
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Neworld's first new venture 'LX Living' kicked off a series of launches in Cape Town last month. The event was held at the prestigious One & Only and was a huge success with 450 attendees! Following that we replicated the...
Read MoreThe Information Regulator recently published the 'Regulations relating to the Protection of Personal Information' in the Government Gazette. First time you're hearing about it? That might be because it was published on 14 December last year, right when we were...
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The Super Bowl is one of the biggest events on the American sports calendar...
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In case you've been living in the dark ages of no social media for the past few days, here's what you missed. Gillette released a social commentary ad campaign and the issue of toxic masculinity jumped out in the comment...
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