In this age of post-truth politics and clickbait headlines, fake news spreads faster than the truth. 44% of Americans getting their news from Facebook, so what are the big platforms doing to stem the flow of fake news. ...
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Mick Jagger gave Andy Warhol total freedom in designing a new album cover for the Rolling Stones in 1969. However, most creatives actually prefer ‘the freedom of a tight brief’. Here are the five indispensable steps in writing a good...
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Unlike traditional marketing, Facebook provides many figures for marketers to dig their teeth into. Unfortunately, Facebook is disappointingly mum about ‘official’ average cost-per-click (CPC) and click-through rate (CTR). How do you find these industry-specific benchmarks, and how do your campaigns...
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Your sales pipeline encompasses every stage in your sales cycle - a visual representation of your sales prospects and where they are in the buying process, covering every action from initial contact through to closing. Though the sales process will...
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Despite the fact that sales leads are the lifeblood of any company, having a funnel filled with cold and unqualified leads, can waste time and harm your business. How can your business generate sales-ready leads, allowing you to focus on...
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In a recent study, analytic firm Flurry discovered that Americans spend an average of five hours a day on their mobile device. The digital revolution has driven the shift in focus from television, print and radio to social media and...
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Throughout the course of the past few years, the political discourse of South Africa has resonated with phrases like “white monopoly capital”, “radical economic transformation” and “economic apartheid”. How did Bell Pottinger use #PaidTwitter to destabilize the country?...
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With approximately 93% of all digital advertisers using Facebook to reach their audiences, why on earth – in the face of ever-more complex account administration – does he make it so difficult to get any kind of personal support from...
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