This strategic thinking underpins any visual brand identity, and precedes any design work on a new brand. Amongst other things, our brand strategy process involves defining the positioning, personality, and values of the brand-to-be, and forms the yardstick against which all design and creative work should constantly be measured.
Name & Logo Design
At the core of any brand identity is its name and a logotype. These two essential elements need not only reflect the identity defined in the Brand Strategy, but need to do in a fresh and original way in order to cut through the clutter of a congested and highly competitive brand ecosystem. VIEW WORK
Corporate Identity
Once the name and logo are decided on, the visual brand is further developed to include associated graphic elements, corporate colours and corporate typefaces. These elements are deployed to design essential brand collateral, both traditional and digital: email signatures, letterheads, business cards, signage, etc. All of this design work is then recorded in a CI guide, designed to ensure the consistent and professional presentation of the brand across a variety of media.
Website Design
A thorough briefing process precedes any design work a new website, as we need to understand the role the site will play in the company’s overall digital marketing strategy, what kinds of content it needs to express, and the nature of the target audience.
Web Development
Once the architecture and GUI are approved, the actual coding of the site begins. Given the advantages of WordPress as the leading content management system worldwide, many of our sites are developed on this platform, which allows for easy updating, a wide variety of plug-ins, built-in SEO and a robust database core.
Tracking
In addition to the indispensable Google Analytics tracking code, we use other traffic tracking throughout our sites in order to monitor and record specific aspects of visitor interaction. These include Hotjar heatmap tracking to record on-page interactions, Facebook’s Pixel to record traffic from Facebook pages and campaigns, and SharpSpring tracking, for our marketing automation program.
Hosting & Maintenance
As an authorized Hetzner reseller, we offer hosting services on a dedicated server with back-up power supply, state-of-the-art malware protection, 24-hour support and regular maintenance. We also recommend a monthly maintenance and security update for all our sites, to make sure our clients’ web presence and data security is never compromised.
Creative Strategy
How a brand addresses its audience, and with what key messaging, are the big picture questions addressed in a creative strategy. This thinking needs to be distilled in the creative brief that will focus the minds of the team working on the job, and provide a yardstick for evaluating various conceptual alternatives.
Concept Development
Developing a concept based on the creative strategy, a concept that will give a campaign its edge, resonate with the target audience and unify its various elements, is one of the most challenging and satisfying aspects our work.
Media Strategy & Buying
How, and where, and how often, this key creative message reaches its desired target audience is where the media strategy comes in. Here we work with our strategic partners at TMI, an award-winning independent, Cape Town-based media powerhouse, whose expertise spans traditional and digital areas.
Broadcast Media
The primary realm of ambush or interruption marketing, creative executions in both of these media have to work extremely hard to cut through the noise and attract the attention of the target audience.
Print Media
Under increasing threat from digital erosion as more and more people consume general news and specialist publications online, there is still a role for newspaper advertising in reaching large sectors of the population with high impact, and in glossy niche magazines for brand awareness.
Digital Marketing
How does your digital presence support your primary business plan? What role should your website play in achieving the objectives of your brand and marketing strategy? Is it more about awareness, credibility, lead generation or online sales? What role does email marketing, social media and search marketing play?
Social Media Strategy
Our services in this area include developing and implementing a content strategy that will grow your organic reach in this increasingly important digital arena. Our approach is flexible, depending largely on the in-house content generation sources a client may have, and includes a shared software platform for scheduling, approving, posting and monitoring social content and responses.
Social Media Marketing
Social media marketing covers the discipline of planning and implementing paid media campaigns in a variety of different social media, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ and YouTube.
Search Engine Marketing
Search engines like Google, Bing and Yahoo not only make it easy for people to find the information they are looking for among the billions of pages that make up the world-wide web: they also make it easy for advertisers to reach those people with highly targeted ads addressed to their specific enquiries.
Display Marketing
Banner ads on a wide variety of third party websites, which can be targeted in a variety of ways including browser history, website activity, interests and demographics, can be served through the convenient and highly trackable Google Display Network.
