WHAT IS PERCH
When Perch came to us, they had a clear business model but needed to build a brand that could effectively speak to two very distinct audiences: holiday travellers and potential property partners. The core challenge was to create a single, unified brand identity that felt aspirational and welcoming to guests, while also conveying professionalism and financial returns to partners. Our strategy was to position Perch as the definitive solution for high-quality, short-term stays. We built the brand narrative around trust and excellence, ensuring every piece of copy and design reinforced their commitment to delivering a hotel-quality experience, which benefits both the guest who enjoys the stay and the partner who earns great reviews and maximises revenue.
THE LOGO
The logo design process began with the need to create a mark that was modern, elegant, and full of meaning. We explored various concepts around travel and comfort, and the stylised bird became the clear winner. It’s a universal symbol for a traveller finding a safe and welcoming place to land or “perch.” Our design team deliberately used a flowing line to visually represent the seamless and effortless experience that Perch provides—from an easy booking process for guests to a hassle-free management service for partners. We paired this icon with a clean, sans-serif font to ensure the brand felt modern, friendly, and approachable, resulting in a versatile logo that works beautifully across both digital and physical applications.
THE BRAND
Building the Perch brand identity was an exercise in capturing a feeling. Our goal was to develop a complete visual and verbal system around the core creative concept we created: “short and sweet.” This simple phrase became our guiding star, perfectly encapsulating the brand’s promise of an easy, enjoyable, and high-quality experience. The visual identity was built to support this. We selected a vibrant and energetic magenta as the primary colour to convey confidence and modernity, setting Perch apart from more traditional competitors. We then commissioned a set of custom, minimalist illustrations to add a touch of personality and warmth, making the professional service feel more human and accessible. The result is a comprehensive brand that is stylish, memorable, and communicates trust at every touchpoint.
POSTERS
For the physical spaces, we knew that communication needed to be immediate and effortless. We developed a series of informational posters as part of a wider environmental branding strategy. The main challenge was to convey essential information, like directions and welcome messages, in a way that felt helpful and on-brand, not sterile or corporate. Our design solution used the brand’s bold magenta, large, clean typography, and friendly illustrations to create posters that are highly visible and instantly recognizable as part of the Perch family. They serve a practical purpose while simultaneously reinforcing the brand’s promise of being thoughtful and guest-focused from the very first moment of arrival.
BUSINESS CARDS
Even in a digital age, a business card is a critical piece of brand collateral. For Perch, we wanted to design a card that was too nice to throw away. The approach was one of minimalist impact. The front of the card uses the brand’s signature magenta with the clean logo, making a strong, confident statement. The reverse side was kept deliberately simple and uncluttered for maximum clarity, providing essential contact information and a QR code. This code serves as a modern tool to bridge the physical-to-digital gap, allowing a potential partner or client to instantly access the website with a quick scan. The card successfully functions as a small but powerful ambassador for the brand’s core values: modern, efficient, and professional.
THE BROCHURE
The brochure was designed as a high impact B2B marketing tool, specifically intended to persuade property owners and investors to partner with Perch. To achieve this, we developed a clear content strategy that focused on answering the potential partner’s biggest question: “How will this benefit me?” The layout guides the reader through a compelling narrative, starting with the market opportunity and leading into Perch’s specific solutions. We used a mix of engaging lifestyle photography, data-driven infographics, and benefit-led headlines to explain complex services like booking algorithms and revenue management in an accessible way. The final product is a polished, persuasive, and professional guide that builds trust and clearly communicates the significant financial and operational advantages of the Perch service.
EMAIL STATIONERY
To maintain brand integrity across all communications, we developed custom email stationery. The strategic goal was to ensure that every digital touchpoint, no matter how small, felt consistent and professional. An inconsistent brand presence, especially in email, can quickly erode customer trust. Our solution was a beautifully designed template that incorporated the Perch logo, brand colours, and a simple footer. This template is easy for the Perch team to use daily, ensuring that whether they are sending a simple reply, a booking confirmation, or a detailed monthly report, the communication looks official, secure, and completely on-brand. It’s a subtle detail that has a major impact on how the brand is perceived over time.
WEBSITE
The Perch website is the brand’s most important digital asset, and it needed to flawlessly serve two different user journeys. The primary strategic challenge was in the architecture and user experience (UX) design. We needed to create clear, intuitive pathways for guests who want to browse and book, and for partners who need detailed information on management services. Our design team mapped out these journeys and built an interface with clear navigation and compelling calls-to-action for each audience. Aesthetically, we focused on large, high-resolution photography to sell the experience and create an emotional connection. The final website is a seamless, visually stunning, and fully responsive platform that not only looks credible but also functions as an efficient engine for driving bookings and partner inquiries.
SIGNAGE
Taking the brand into the physical world required a robust and scalable signage system. The goal was to create signs that were not only consistent with the brand’s modern aesthetic but also exceptionally functional. We developed a complete signage family, from large exterior signs that identify Perch properties to smaller interior signs for directions and door numbers. We paid special attention to typography and iconography, ensuring every sign was clear, legible, and easy to understand at a distance. This system is crucial for creating a stress-free arrival for guests, guiding them from the curb to their couch, and reinforcing the feeling that they are in a safe, professional, and well-managed environment.
