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Senior Copywriter

I’m Trivesh Vassen,
Senior Copywriter

After graduating with a Bachelor of Arts in Film, Media & Visual Studies from UCT in 2003 and a Copywriting Diploma from the Red & Yellow School of Advertising in 2005, I embarked on a dynamic career in the advertising industry, working with some of the world’s most renowned brands.

Copywriting

93%

Creative concepts

95%

Creative strategy

88%

Proofreading & editing

80%

Gaming

91%

Work Experience

My career began at Joe Public as an intern and junior copywriter in 2006, working on brands like Ocean Basket and Robertson Winery. I then moved to BBDO Cape Town as a junior copywriter, gaining experience with brands such as Nederburg Wines and Goodhope FM. My journey took me through agencies like Zoom Advertising, Ogilvy Cape Town, and J. Walter Thompson, where I honed my skills in copywriting and campaign development for clients like Volkswagen, Smirnoff, and Hungry Lion.

As a freelancer, I’ve worked with numerous clients, including Joe Public, Virgin Active, and The Greenhouse. My recent roles include being a lead writer at 70SIX Marketing for Pam Golding Properties, an online sports and iGaming journalist for OddsSeeker.com and PlayCasino.co.za.

I have a diverse skill set that includes concept generation, social media content, blog articles, editorial articles, advertorials, editing, proofreading, and incorporating SEO keywords. I am also versed in artificial intelligence tools like ChatGPT.

Back To Team

When I’m not working

  • Enjoy spending time with my dog, family and friends
  • Passionate about reading and gaming
  • Love exploring new restaurants and cooking at home
  • Enjoy playing and watching sports

What I love about what I do

  • Crafting compelling stories and messages
  • Collaborating with creative teams
  • Solving complex problems with innovative solutions
  • The thrill of meeting tight deadlines
  • Watching ideas come to life in successful campaigns