{"id":876,"date":"2022-01-18T16:28:29","date_gmt":"2022-01-18T14:28:29","guid":{"rendered":"https:\/\/machete.co.za\/machete-custom-theme\/?p=876"},"modified":"2022-04-05T12:32:51","modified_gmt":"2022-04-05T10:32:51","slug":"woolworths-back-at-it-again-stealing-clicks-content","status":"publish","type":"post","link":"https:\/\/machete.co.za\/machete-custom-theme\/woolworths-back-at-it-again-stealing-clicks-content\/","title":{"rendered":"Woolworths Back At It Again \u2013 Stealing Clicks &#038; Content"},"content":{"rendered":"<h3>Woolworths Back At It Again \u2013 Stealing Clicks &amp; Content<\/h3>\n<div>We\u2019d like to speak to the manager. Woolies has done it again, undercutting the little guy. At this point, it\u2019s actually rather unbelievable. Not only did they manage to shamelessly steal the design and coloring of Shannon McLoughlin\u2019s \u2018Ubuntu Baba\u2019 baby carrier, but they also went so far as to steal this small, independent business\u2019s customers by purposefully using marketing strategies against them.<\/div>\n<div><\/div>\n<div><\/div>\n<div>But let\u2019s back up a bit. In case you\u2019ve haven\u2019t been following Woolworths\u2019 impressive track history of stealing from the little guys, we\u2019ll fill you in. In the past\u00a0 6\u00a0years, retail Woolworths has been accused of stealing creative work 3 times.<\/div>\n<div>So when this news broke recently via a personal\u00a0<a href=\"https:\/\/shannonmarymac.co.za\/dear-woolworths-you-have-some-explaining-to-do\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">blog post<\/a>\u00a0written by Shannon and posted on the \u2018Ubuntu Baba\u2019 website, it was shocking but unfortunately not surprising. It seems their sense of integrity has actually lessened with each of these cases.<\/div>\n<div>Business owner and mother, Shannon McLoughlin also claims that Woolies also bought Google AdWords keywords related to the names of her various designs such as \u201cPhase 1\u201d and \u201cPhase 2\u201d.<\/div>\n<div><\/div>\n<div><\/div>\n<div>What does this mean? Essentially, you hear about Ubuntu Baba, or see someone with one of the carriers and find out the name of them, you then go and google \u201cPhase 1 baby carrier\u201d and what pops up first? The Woolworths product. Effectively the retailer is stealing potential clients from the small business. In a digital world, this is possibly worse than stealing the actual design. Ubuntu Baba, being an online store rather than a physical one, relies on online customers. Most online shoppers google products before actually purchasing. Visibility is key here \u2013 customers want to see the product. And the chances are if the Woolworths baby carrier is at the top of the search result list, they\u2019re likely to get that sale over a small local business like Ubuntu Baba.<\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-878\" src=\"https:\/\/machete.co.za\/machete-custom-theme\/wp-content\/uploads\/2022\/01\/baga.jpeg\" alt=\"\" width=\"300\" height=\"258\" \/><\/div>\n<div><\/div>\n<div>\n<div>The blog post was titled \u2018Dear Woolworths, you have some explaining to do\u2019, but honestly we aren\u2019t sure they\u2019ll be able to explain their way out of this one, or if they even care to. The issue here is not a legal one but a moral one. While legally it appears Woolworths has grounds to blatantly steal and undercut small local businesses, they should be held accountable for it socially. They have since apologized and pulled the product from their shelves but it doesn\u2019t look like the matter will be taken any further.<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>Not very \u2018ubuntu\u2019 of you, Woolworths.<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Woolworths Back At It Again \u2013 Stealing Clicks &amp; Content We\u2019d like to speak to the manager. Woolies has done it again, undercutting the little guy. At this point, it\u2019s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[546],"tags":[],"class_list":["post-876","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Woolworths Back At It Again \u2013 Stealing Clicks &amp; Content - Machete Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/machete.co.za\/machete-custom-theme\/woolworths-back-at-it-again-stealing-clicks-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Woolworths Back At It Again \u2013 Stealing Clicks &amp; Content - Machete Marketing\" \/>\n<meta property=\"og:description\" content=\"Woolworths Back At It Again \u2013 Stealing Clicks &amp; Content We\u2019d like to speak to the manager. Woolies has done it again, undercutting the little guy. 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