{"id":869,"date":"2022-01-18T15:58:15","date_gmt":"2022-01-18T13:58:15","guid":{"rendered":"https:\/\/machete.co.za\/machete-custom-theme\/?p=869"},"modified":"2022-04-05T12:33:42","modified_gmt":"2022-04-05T10:33:42","slug":"sable-park-and-the-giant-lever-arch-file","status":"publish","type":"post","link":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/","title":{"rendered":"Sable Park and the Giant Lever Arch File"},"content":{"rendered":"

Sable Park and the Giant Lever Arch File<\/h3>\n

Sometimes it\u2019s restrictive rules and regulations that bring out the best in a creative agency\u2019s lateral thinking.<\/strong><\/p>\n

A case in point is Rabie\u2019s brilliant new Sable Park office development in Century City, where the Century City Property Owners\u2019 Association (CCPOA) enforces strict rules governing outdoor advertising in the precinct. All signage needs to be approved by their Design Review Committee \u2013 and big fat Futura Extra Bold white-out-of-red TO LET signs are expressly forbidden. And a good thing too; it\u2019s why Century\u00a0City does not look like Voortrekker\u00a0Road!<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

So Machete had to come up with a creative way to promote this office space. One of our concepts \u2013 developed by art director\u00a0Craig Clay<\/a>\u00a0\u2013 was an ingenious extension of our earlier\u00a0\u2018giant yellow sticky\u2019 campaign<\/a>\u00a0for the Gateway building. The concept involved taking a photograph of a typical office item, in this case, a classic black and white lever arch\u00a0file, enlarging it to over 100 times actual size, and applying in it in vinyl to a unique feature of the building\u2019s architecture: the twisted first-floor plinth of dhk\u2019s\u00a0daring contemporary design.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Voila! One giant lever arch file that not even the DRC could resist. For more of our creative outdoor advertising work head over to our\u00a0portfolio page<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Sable Park and the Giant Lever Arch File Sometimes it\u2019s restrictive rules and regulations that bring out the best in a creative agency\u2019s lateral thinking. A case in point is…<\/p>\n","protected":false},"author":1,"featured_media":870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[550],"tags":[],"class_list":["post-869","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising"],"yoast_head":"\nSable Park and the Giant Lever Arch File - Machete Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sable Park and the Giant Lever Arch File - Machete Marketing\" \/>\n<meta property=\"og:description\" content=\"Sable Park and the Giant Lever Arch File Sometimes it\u2019s restrictive rules and regulations that bring out the best in a creative agency\u2019s lateral thinking. A case in point is...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/\" \/>\n<meta property=\"og:site_name\" content=\"Machete Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T13:58:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-05T10:33:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/machete.co.za\/machete-custom-theme\/wp-content\/uploads\/2022\/01\/rabiee.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1058\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tonderai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tonderai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/sable-park-and-the-giant-lever-arch-file\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/sable-park-and-the-giant-lever-arch-file\\\/\"},\"author\":{\"name\":\"tonderai\",\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/#\\\/schema\\\/person\\\/b831f15fa536be909129262d4a42cc07\"},\"headline\":\"Sable Park and the Giant Lever Arch File\",\"datePublished\":\"2022-01-18T13:58:15+00:00\",\"dateModified\":\"2022-04-05T10:33:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/sable-park-and-the-giant-lever-arch-file\\\/\"},\"wordCount\":235,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/sable-park-and-the-giant-lever-arch-file\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/rabiee.jpg\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-ZA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/sable-park-and-the-giant-lever-arch-file\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/sable-park-and-the-giant-lever-arch-file\\\/\",\"url\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/sable-park-and-the-giant-lever-arch-file\\\/\",\"name\":\"Sable Park and the Giant Lever Arch File - Machete Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/sable-park-and-the-giant-lever-arch-file\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/sable-park-and-the-giant-lever-arch-file\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/rabiee.jpg\",\"datePublished\":\"2022-01-18T13:58:15+00:00\",\"dateModified\":\"2022-04-05T10:33:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/#\\\/schema\\\/person\\\/b831f15fa536be909129262d4a42cc07\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/sable-park-and-the-giant-lever-arch-file\\\/#breadcrumb\"},\"inLanguage\":\"en-ZA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/sable-park-and-the-giant-lever-arch-file\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/sable-park-and-the-giant-lever-arch-file\\\/#primaryimage\",\"url\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/rabiee.jpg\",\"contentUrl\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/rabiee.jpg\",\"width\":1058,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/sable-park-and-the-giant-lever-arch-file\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Advertising\",\"item\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/category\\\/advertising\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sable Park and the Giant Lever Arch File\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/#website\",\"url\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/\",\"name\":\"Machete Marketing\",\"description\":\"Cut Through The Clutter!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-ZA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/#\\\/schema\\\/person\\\/b831f15fa536be909129262d4a42cc07\",\"name\":\"tonderai\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/25f2aa96e353c365fe1041fb997863aa30ad44b78f34092298eab5aa0320a0aa?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/25f2aa96e353c365fe1041fb997863aa30ad44b78f34092298eab5aa0320a0aa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/25f2aa96e353c365fe1041fb997863aa30ad44b78f34092298eab5aa0320a0aa?s=96&d=mm&r=g\",\"caption\":\"tonderai\"},\"sameAs\":[\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\"],\"url\":\"https:\\\/\\\/machete.co.za\\\/machete-custom-theme\\\/author\\\/tonderai\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sable Park and the Giant Lever Arch File - Machete Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/","og_locale":"en_US","og_type":"article","og_title":"Sable Park and the Giant Lever Arch File - Machete Marketing","og_description":"Sable Park and the Giant Lever Arch File Sometimes it\u2019s restrictive rules and regulations that bring out the best in a creative agency\u2019s lateral thinking. A case in point is...","og_url":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/","og_site_name":"Machete Marketing","article_published_time":"2022-01-18T13:58:15+00:00","article_modified_time":"2022-04-05T10:33:42+00:00","og_image":[{"width":1058,"height":800,"url":"https:\/\/machete.co.za\/machete-custom-theme\/wp-content\/uploads\/2022\/01\/rabiee.jpg","type":"image\/jpeg"}],"author":"tonderai","twitter_card":"summary_large_image","twitter_misc":{"Written by":"tonderai","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/#article","isPartOf":{"@id":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/"},"author":{"name":"tonderai","@id":"https:\/\/machete.co.za\/machete-custom-theme\/#\/schema\/person\/b831f15fa536be909129262d4a42cc07"},"headline":"Sable Park and the Giant Lever Arch File","datePublished":"2022-01-18T13:58:15+00:00","dateModified":"2022-04-05T10:33:42+00:00","mainEntityOfPage":{"@id":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/"},"wordCount":235,"commentCount":0,"image":{"@id":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/#primaryimage"},"thumbnailUrl":"https:\/\/machete.co.za\/machete-custom-theme\/wp-content\/uploads\/2022\/01\/rabiee.jpg","articleSection":["Advertising"],"inLanguage":"en-ZA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/","url":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/","name":"Sable Park and the Giant Lever Arch File - Machete Marketing","isPartOf":{"@id":"https:\/\/machete.co.za\/machete-custom-theme\/#website"},"primaryImageOfPage":{"@id":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/#primaryimage"},"image":{"@id":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/#primaryimage"},"thumbnailUrl":"https:\/\/machete.co.za\/machete-custom-theme\/wp-content\/uploads\/2022\/01\/rabiee.jpg","datePublished":"2022-01-18T13:58:15+00:00","dateModified":"2022-04-05T10:33:42+00:00","author":{"@id":"https:\/\/machete.co.za\/machete-custom-theme\/#\/schema\/person\/b831f15fa536be909129262d4a42cc07"},"breadcrumb":{"@id":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/#breadcrumb"},"inLanguage":"en-ZA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/"]}]},{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/#primaryimage","url":"https:\/\/machete.co.za\/machete-custom-theme\/wp-content\/uploads\/2022\/01\/rabiee.jpg","contentUrl":"https:\/\/machete.co.za\/machete-custom-theme\/wp-content\/uploads\/2022\/01\/rabiee.jpg","width":1058,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/machete.co.za\/machete-custom-theme\/sable-park-and-the-giant-lever-arch-file\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Advertising","item":"https:\/\/machete.co.za\/machete-custom-theme\/category\/advertising\/"},{"@type":"ListItem","position":2,"name":"Sable Park and the Giant Lever Arch File"}]},{"@type":"WebSite","@id":"https:\/\/machete.co.za\/machete-custom-theme\/#website","url":"https:\/\/machete.co.za\/machete-custom-theme\/","name":"Machete Marketing","description":"Cut Through The Clutter!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/machete.co.za\/machete-custom-theme\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-ZA"},{"@type":"Person","@id":"https:\/\/machete.co.za\/machete-custom-theme\/#\/schema\/person\/b831f15fa536be909129262d4a42cc07","name":"tonderai","image":{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/secure.gravatar.com\/avatar\/25f2aa96e353c365fe1041fb997863aa30ad44b78f34092298eab5aa0320a0aa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25f2aa96e353c365fe1041fb997863aa30ad44b78f34092298eab5aa0320a0aa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/25f2aa96e353c365fe1041fb997863aa30ad44b78f34092298eab5aa0320a0aa?s=96&d=mm&r=g","caption":"tonderai"},"sameAs":["https:\/\/machete.co.za\/machete-custom-theme"],"url":"https:\/\/machete.co.za\/machete-custom-theme\/author\/tonderai\/"}]}},"_links":{"self":[{"href":"https:\/\/machete.co.za\/machete-custom-theme\/wp-json\/wp\/v2\/posts\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machete.co.za\/machete-custom-theme\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/machete.co.za\/machete-custom-theme\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/machete.co.za\/machete-custom-theme\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/machete.co.za\/machete-custom-theme\/wp-json\/wp\/v2\/comments?post=869"}],"version-history":[{"count":1,"href":"https:\/\/machete.co.za\/machete-custom-theme\/wp-json\/wp\/v2\/posts\/869\/revisions"}],"predecessor-version":[{"id":875,"href":"https:\/\/machete.co.za\/machete-custom-theme\/wp-json\/wp\/v2\/posts\/869\/revisions\/875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/machete.co.za\/machete-custom-theme\/wp-json\/wp\/v2\/media\/870"}],"wp:attachment":[{"href":"https:\/\/machete.co.za\/machete-custom-theme\/wp-json\/wp\/v2\/media?parent=869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machete.co.za\/machete-custom-theme\/wp-json\/wp\/v2\/categories?post=869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machete.co.za\/machete-custom-theme\/wp-json\/wp\/v2\/tags?post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}