{"id":822,"date":"2022-01-18T12:05:25","date_gmt":"2022-01-18T10:05:25","guid":{"rendered":"https:\/\/machete.co.za\/machete-custom-theme\/?p=822"},"modified":"2022-04-05T12:38:03","modified_gmt":"2022-04-05T10:38:03","slug":"the-infuriating-facelessness-of-facebook","status":"publish","type":"post","link":"https:\/\/machete.co.za\/machete-custom-theme\/the-infuriating-facelessness-of-facebook\/","title":{"rendered":"The Infuriating Facelessness of Facebook"},"content":{"rendered":"
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Zuckerberg\u2019s team has much to learn about personal contact!<\/h3>\n

With the number of daily active Facebook users rapidly approaching 1,5 billion, it\u2019s no secret that Facebook bestrides the narrow world of social media like a Colossus. And as 32% of those users regularly engage with companies\u2019 brand pages, it\u2019s not surprising that, as of mid-2017, approximately 93% of all digital advertisers were using the platform to reach their audiences.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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It\u2019s no secret either that as the organic reach of company pages on Facebook has become less and less effective over the last five years, to the point at which it has been estimated that only 2% of a company\u2019s followers will actually see an unboosted post in their timelines, Facebook\u2019s ad-generated revenue stream has been taking off like a SpaceX Falcon Heavy from a Florida launch pad.<\/p>\n

That\u2019s all perfectly understandable. It\u2019s the profit motive at work, a question of supply and demand. Mark Zuckerberg does have something valuable to offer his customers, and can basically set his own prices.<\/p>\n

But why on earth \u2013 in the face of an ever-changing, ever-more-complex administration and ad bidding system \u2013 does he make it so difficult to get any kind of personal support from Facebook sales teams?<\/strong><\/p>\n

Yes, there are masses of online support documents and FAQs, designed on the surface to make it simple for an amateur marketer to launch his own successful Facebook campaign in a couple of clicks. But have you ever tried actually reaching a human being to give you some straightforward advice on the best way to do something in the new Facebook Business Manager? Forget it. There is absolutely NO WAY to reach any kind of human being by email, online chat, or phone. Forget it!<\/p>\n

As if to address this problem, Facebook recently launched a campaign to their advertisers, by personalised email, inviting them to book a free 15-minute session with a team of Facebook marketing experts offering: \u201cPersonalised advice for your campaigns. Your Facebook Marketing Experts review your past and current campaigns to learn about your business objectives. Because they are rigorously trained, they are able to provide tailored recommendations to meet your business\u2019s specific growth needs. Calls are scheduled according to your convenience. All consultations are free.\u201d<\/p>\n

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\nAha! you think. Just what we need!<\/strong><\/em><\/p>\n

Well, guess what happens when you click that inviting blue Call-to-Action button?<\/strong><\/em><\/p>\n

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That\u2019s right: a freaking error message!<\/p>\n

I tried three times in December, over the course of several weeks, thinking each time like Einstein\u2019s lunatic, that this temporary glitch must<\/em>\u00a0by now have been sorted out.<\/p>\n

Fat chance.<\/p>\n

And you can\u2019t even email or phone anyone to complain about it!<\/p>\n

Once you fall down the rabbit hole of trying to contact a living person somewhere within the sprawling mass of Facebook\u2019s network, it\u2019s hard to resist the conclusion that this is deliberate policy. Let\u2019s face it: a global, manned Facebook call center would be darned expensive to run.<\/p>\n

But, darn it, Google can do it! Within minutes of calling a toll-free number to a call center in Dublin, I receive friendly, helpful, and informed advice on the finer points of running an AdWords campaign. They\u2019ll even phone you back if they can\u2019t answer your query right away.<\/p>\n

But with Facebook, not even posting on the help forum will get you a response. It\u2019s an epic fail in customer service.<\/p>\n

You can\u2019t help but feel that Facebook must simply be doing too well to care. While they offer companies a way to \u201cmake meaningful connections with people to grow your business,\u201d they don\u2019t seem very interested in connecting with their own paying customers!<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Zuckerberg\u2019s team has much to learn about personal contact! With the number of daily active Facebook users rapidly approaching 1,5 billion, it\u2019s no secret that Facebook bestrides the narrow world…<\/p>\n","protected":false},"author":1,"featured_media":823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[540],"tags":[],"class_list":["post-822","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media"],"yoast_head":"\nThe Infuriating Facelessness of Facebook - Machete Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/machete.co.za\/machete-custom-theme\/the-infuriating-facelessness-of-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Infuriating Facelessness of Facebook - Machete Marketing\" \/>\n<meta property=\"og:description\" content=\"Zuckerberg\u2019s team has much to learn about personal contact! 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