{"id":1020,"date":"2022-01-21T12:18:46","date_gmt":"2022-01-21T10:18:46","guid":{"rendered":"https:\/\/machete.co.za\/machete-custom-theme\/?p=1020"},"modified":"2022-04-11T12:02:00","modified_gmt":"2022-04-11T10:02:00","slug":"a-friendly-but-ingenious-logo-for-perch-short-stays","status":"publish","type":"post","link":"https:\/\/machete.co.za\/machete-custom-theme\/a-friendly-but-ingenious-logo-for-perch-short-stays\/","title":{"rendered":"A friendly but ingenious logo for Perch Short Stays"},"content":{"rendered":"

A friendly but ingenious logo for Perch Short Stays<\/h3>\n

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Signatura\u2019s new short stay management company is aptly if slightly quirkily, named Perch.<\/p>\n

Naturally, designer Grant Caithness picked up on the avian connotations of the name but found an ingenious link between the initial capital letter of the logotype and an iconic bird body shape.<\/p>\n

\u201cThe Perch logo features a stylised line art bird icon, as the name connotes a bird that is resting \u2013 perhaps after a long flight.<\/p>\n

\u201cMy inspiration came from an energetic and friendly bird called the Cape Robin. It\u2019s a beautiful little creature with a bright, rounded chest and trusting disposition, living happily in many Cape Town gardens, and frequently hopping onto stoeps and even into living rooms to see what\u2019s going on!<\/p>\n

\u201cAn angled P forms the base of the logo icon, and the angle matches the unusual line of the \u2018e\u2019 in Perch. The bird is \u2018perched\u2019 on the hand positioned to the right of the logo, with the wing line suggesting an upward motion.<\/p>\n

\u201cThe \u2018Perch\u2019 font has been carefully stylised and includes rounded edges and circular shapes to match the bird icon, and encapsulates the brand values of ease, accessibility, and friendliness.<\/p>\n

\u201cThe descriptor line \u2018Short Stays\u2019 is in a Serif font which creates an interesting contrast between the modern Sans-Serif font of the logotype itself, linking the brand to the formality of its classically named parent company, Signatura, and a reminder of good old-fashioned secondary values like trustworthiness, reliability, and respect.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A friendly but ingenious logo for Perch Short Stays   Signatura\u2019s new short stay management company is aptly if slightly quirkily, named Perch. Naturally, designer Grant Caithness picked up on…<\/p>\n","protected":false},"author":4,"featured_media":1021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[547],"tags":[],"class_list":["post-1020","post","type-post","status-publish","format-standard","has-post-thumbnail","category-design"],"yoast_head":"\nA friendly but ingenious logo for Perch Short Stays - Machete Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/machete.co.za\/machete-custom-theme\/a-friendly-but-ingenious-logo-for-perch-short-stays\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A friendly but ingenious logo for Perch Short Stays - Machete Marketing\" \/>\n<meta property=\"og:description\" content=\"A friendly but ingenious logo for Perch Short Stays   Signatura\u2019s new short stay management company is aptly if slightly quirkily, named Perch. 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