{"id":2189,"date":"2024-07-05T13:20:34","date_gmt":"2024-07-05T11:20:34","guid":{"rendered":"https:\/\/machete.co.za\/machete-custom-theme\/?page_id=2189"},"modified":"2025-12-05T09:16:02","modified_gmt":"2025-12-05T07:16:02","slug":"trivesh-vassen","status":"publish","type":"page","link":"https:\/\/machete.co.za\/machete-custom-theme\/our-team\/trivesh-vassen\/","title":{"rendered":"Trivesh Vassen"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”1969″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Senior Copywriter” font_container=”tag:h5|text_align:left|color:%23bfbfbf” use_theme_fonts=”yes” css=”.vc_custom_1720178265598{margin-bottom: 10px !important;}”][vc_custom_heading text=”I\u2019m Trivesh Vassen,
\nSenior Copywriter” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1720178280838{margin-top: 30px !important;margin-bottom: 30px !important;}”]After graduating with a Bachelor of Arts in Film, Media & Visual Studies from UCT in 2003 and a Copywriting Diploma from the Red & Yellow School of Advertising in 2005, I embarked on a dynamic career in the advertising industry, working with some of the world\u2019s most renowned brands.[\/vc_column_text]\n\t\t
\n\t\t\t

Copywriting<\/p>\n\t\t\t

93<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t
\n\t\t\t

Creative concepts<\/p>\n\t\t\t

95<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t
\n\t\t\t

Creative strategy<\/p>\n\t\t\t

88<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t
\n\t\t\t

Proofreading & editing<\/p>\n\t\t\t

80<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t
\n\t\t\t

Gaming<\/p>\n\t\t\t

91<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”35″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Work Experience” font_container=”tag:h3|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1720178385134{margin-top: 30px !important;margin-bottom: 30px !important;}”]My career began at Joe Public as an intern and junior copywriter in 2006, working on brands like Ocean Basket and Robertson Winery. I then moved to BBDO Cape Town as a junior copywriter, gaining experience with brands such as Nederburg Wines and Goodhope FM. My journey took me through agencies like Zoom Advertising, Ogilvy Cape Town, and J. Walter Thompson, where I honed my skills in copywriting and campaign development for clients like Volkswagen, Smirnoff, and Hungry Lion.<\/p>\n

As a freelancer, I\u2019ve worked with numerous clients, including Joe Public, Virgin Active, and The Greenhouse. My recent roles include being a lead writer at 70SIX Marketing for Pam Golding Properties, an online sports and iGaming journalist for OddsSeeker.com and PlayCasino.co.za.<\/p>\n

I have a diverse skill set that includes concept generation, social media content, blog articles, editorial articles, advertorials, editing, proofreading, and incorporating SEO keywords. I am also versed in artificial intelligence tools like ChatGPT.[\/vc_column_text][nectar_btn size=”medium” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”none” text=”Back To Team” url=”https:\/\/machete.co.za\/machete-custom-theme\/our-team\/”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”When I\u2019m not working” font_container=”tag:h3|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1720178408383{margin-top: 30px !important;margin-bottom: 30px !important;}”]\n

    \n
  • Enjoy spending time with my dog, family and friends<\/li>\n
  • Passionate about reading and gaming<\/li>\n
  • Love exploring new restaurants and cooking at home<\/li>\n
  • Enjoy playing and watching sports<\/li>\n<\/ul>\n[\/vc_column_text][vc_custom_heading text=”What I love about what I do” font_container=”tag:h3|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1720178423654{margin-top: 30px !important;margin-bottom: 30px !important;}”]\n
      \n
    • Crafting compelling stories and messages<\/li>\n
    • Collaborating with creative teams<\/li>\n
    • Solving complex problems with innovative solutions<\/li>\n
    • The thrill of meeting tight deadlines<\/li>\n
    • Watching ideas come to life in successful campaigns<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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